Major toy maker Hasbro to buy out ‘Peppa Pig’ owner eOne for $4 billion

Posted on August 23, 2019 3:55 am

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Top American toy maker Hasbro has announced a deal to acquire the owner of popular children’s series “Peppa Pig” Entertainment One (eOne) for approximately £3.3 billion (US$4 billion).

The share price of Canadian studio eOne, which trades on the London Stock Exchange, surged more than 30 percent on Friday, less than 24 hours after the takeover had been revealed. 

Despite the prediction by the toy maker that the acquisition is set to improve its growth outlook and enhance long-term profitability, Hasbro’s stock price dipped in pre-market trading, losing around 4.5 percent.

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