Prepping Has Gone Mainstream: Politics, a “Culture of Fear,” or a Return to What’s Been Lost?
This article contains excerpts from Issue 28 of our premium monthly newsletter — Counter Markets.
When the reality show Doomsday Preppers aired its Pilot episode in 2011, the critical reviews were mixed at best. But as soon as the ratings started coming in, it became evident that the show had tapped into concerns harbored by a wide swathe of the public, or at least a deep curiosity about what drives certain people to prepare for the worst.
Over the ensuing 4 seasons, “Doomsday Prepper” became a household term. Whether the show had been viewed or not, the